LOGISTICS ENGINEERING STUDY PROGRAM SUCCESSFULLY CONDUCTS EXPORT AND E-COMMERCE TRAINING IN TASIKMALAYA REGENCY

By: Yuyun Rohayati on 07 Sep 2023

On August 15-16, 2023, the Logistics Engineering Program at FPTK UPI organized export and e-commerce training for Micro, Small, and Medium Enterprises (MSMEs) in Pancatengah Village, Tasikmalaya Regency. This training also supports the Youth Entrepreneur and Employment Support Services (YESS) program of the Tasikmalaya Regency Government in West Java. The community service was led by Dr. Bambang Darmawan, M.M, for the export topic, and Saskia Kanisaa Puspanikan, S.T., M.AB., for the e-commerce topic. 

E-commerce can be conducted through various types of platforms, including instant messaging apps, social media, online marketplaces, email, and websites. Currently, the method of selling through digital platforms or online marketplaces is highly favored by consumers. Some popular platforms include Tokopedia, Shopee, Bukalapak, Lazada, Blibli, Bhinneka, Orami, Ralali, JD.ID, Zalora, and others. According to BPS E-Commerce 2021, the business category that adopted online sales the most in 2020 was food, beverages, and food ingredients, accounting for 40.86% of the total sampled E-commerce businesses. Based on this data, the use of E-commerce, especially in selling soybean products, which are daily necessities in high demand, has the potential to maximize soybean product sales and boost the local economy in the Pancatengah sub-district.

This training is expected to provide benefits by introducing and briefly explaining the registration procedures for e-commerce on various marketplaces and digital platforms, writing keywords and creating attractive e-commerce displays, storage and packaging tips for soybeans, the process of obtaining a Business Identification Number (NIB), halal certification registration, what export is and its benefits, how MSME products can reach the export market, the rules to be understood before engaging in exports, export strategies, and additional information related to packaging and labeling. (Contributor:Vina Dwiyanti)

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